A Jersey Hospitality Must-Have

Content creation might sound like fancy jargon, but it’s really just about sharing stories and information that’ll make people want to visit Jersey. It’s like putting your best foot forward, but online.

Why Does Content Matter for Jersey Businesses?

Jersey’s a stunning island with plenty to offer, but with so many places to choose from, how do you stand out? Content is your answer. It helps you show off what makes your business special and why people should pick you over the competition.

• Get found online: People are planning their holidays online. Good content helps your business show up when people search for things like “Jersey hotels” or “Jersey restaurants”.
• Build trust: Sharing knowledge about Jersey, your business, and what you offer helps people trust you.
• Show off Jersey: You can use content to highlight the island’s beauty, culture, and activities.
• Boost bookings: Great content can directly lead to more bookings. People are more likely to book if they like what they see.

What Sort of Content Should You Create?

There are loads of things you can do, but here are a few ideas to get you started:

• Blog posts: Share local tips, information about your menu, or stories about your business. Think about things like “The best beaches in Jersey” or “A foodie’s guide to Jersey”.
• Social media posts: Use stunning photos and videos to show off your place.
• Guest reviews: Share positive feedback from happy customers.
• Behind-the-scenes: Give people a peek into your world.
• Local guides: Share your favourite spots in Jersey.

Top Tips for Jersey Hospitality Content

• Keep it real: People can spot fake content a mile off. Be yourself and let your personality shine through.
• Use amazing photos: Pictures are worth a thousand words, so make sure yours are top-notch.
• Know your audience: Who are you trying to reach? Families? Couples? Adventure seekers? Tailor your content to them.
• Be regular: Keep posting to stay in people’s minds.
• Promote your content: Share your content on social media and through email marketing.

Content creation might seem like extra work, but it’s an investment in your business. Done right, it can bring in more visitors, improve your reputation, and help your business thrive.